This Is How OpenAI Might Disrupt Social Media Itself

I’ve been watching OpenAI’s latest moves with Sora 2, Stripe payments, and Pulse, and it’s starting to feel like more than just another round of product updates. It looks like the start of a new kind of internet, one where people don’t just consume content, they create it, remix it, and even get paid for it in the same space.

Recently, OpenAI has quietly powered the background of how we work and build. Now it’s stepping into the foreground. Sora 2 already lets users collaborate, share, and even appear inside one another’s creations. You can remix a video, add yourself to a scene, or build on someone else’s work in seconds. It feels more like a shared creative playground than a tool. And when the output looks as cinematic as it does, it becomes almost impossible to look away.

Stripe integration completes that loop. Creators can now sell what they make directly inside the ecosystem. There’s no detour through websites or social links. It’s conversation to creation to transaction, all in one thread.

Pulse is the next layer. It shows what people are paying attention to across the OpenAI network, almost like a personalized newsfeed built on your interests and activity. It’s the attention graph that every social platform has spent years chasing.

So what happens to TikTok, Instagram, or YouTube when creativity itself becomes this easy? Some people might push back, saying AI videos feel fake or soulless. They might write it off as more “AI slop.” And maybe some of it will be. But if the collaborative nature of Sora and the quality of what people can make together feel fun and effortless, the dopamine might win. People might not care who made it, as long as it looks incredible and scratches that creative itch.

That’s the part no one is talking about. This isn’t just another app competing for attention. It’s a new structure for creativity where the line between audience and creator disappears. If people start spending more time inside OpenAI tools than scrolling through traditional feeds, the center of gravity online could shift almost overnight.

Raw, human content will still matter, maybe more than ever, but convenience and novelty tend to win first. When making something that looks like a Hollywood reel takes a single sentence, it’s hard to resist.

It reminds me of those early moments before YouTube or Instagram became cultural defaults. Except this time, the platform isn’t built around followers or likes. It’s built around intelligence, collaboration, and imagination. And that difference could change everything about how we spend our time online.